STRATEGY. MARKETING. SUSTAINABLE GROWTH.
You've built a business that matters. Our mission is to help you bring what makes it unique into brighter focus, and align your marketing to fuel renewed growth.
GROWTH
GROWTH
GROWTH
GROWTH
Partnering with service businesses for all their marketing needs, since 2020.
Marketing Strategy is Job #1
More effective, less wasteful marketing starts with the Beacon Blueprint
Websites, SEO & AI Search Marketing
Beautiful & effective online tools that help your business flourish
Digital and Traditional Marketing
Build trust & inspire action: from Branding to Digital & Traditional
Business & Leadership Coaching
Achieve the business and life that lights you up -- for individuals & groups
Digital and Traditional Strategy and Marketing
What are your marketing needs?
Find your starting point in the Beacon Blueprint
The Blueprint covers the seven stages of the customer journey. Most businesses are strong in some areas and have real gaps in others.
This assessment gives you a clear picture across all seven stages — and a specific recommendation for where to begin.
23 questions · about 5 minutes · no email required
Your marketing journey profile
Your full profile across all seven stages:
To get those free resources matched to your recommended starting point, drop your email below and we’ll send them your way.
We’ll keep a copy of your answers so we can review them with you if you book a call.
Your email, so I can have your results in front of me when we talk:
We’ll save a copy of your answers to review with you. They won’t trigger any extra emails.
“We need more leads.”
Always a top priority! It could be a Visibility issue, or the real gap could be attracting the right customers and/or AI attention (Trust), or keeping them and building a referral system (Capacity).
“We need a new website.”
Maybe it is time for an all-new site. Or maybe you need to restructure your content for today's Visibility channels, or fix a mismatch in how your branding matches your maturity.
“We need more marketing.”
If the strategy underneath it is reactive or fragmented, more marketing may just create more activity. Let's identify where to focus your efforts for effectiveness AND efficiency.
We start by working with you to uncover the real constraint
Website Design and Build • SEO and AI Search Marketing
How is your digital presence serving you?
Duda • Squarespace • Shopify • WIX Websites
Beautiful Design. Affordable Maintenance.
Today's website platforms, like Duda, Squarespace, WIX, Shopify and others, provide clean design, flexible templates, complete customization, and high-speed access when properly built. We've been using these platforms for years to save our clients money and create sites they can (if they choose) maintain themselves.
We'd love to help with yours.
WordPress Websites
The Original Versatile Website Platform
WordPress, the granddaddy of all website builders, is still among the most versatile for those requiring advanced functionality, customization, and portability. Our website build-and-design teams have been working with this platform for decades. Whether your site is currently on WordPress and needs renovating, or you want the flexibility WordPress offers, we'll work with you to make the most of its abilities while minimizing plugin vulnerabilities.
SEO and AI Search Visibility
Getting your site cited in online search
We've been providing Search Engine Optimization since 2021, and are constantly upleveling our SEO strategies and tools to help clients have the best structure to match their prospects' searches.
Getting listed in AI query results (e.g., ChatGPT, Gemini, Claude, and more), requires clear, consistent, credible content be easily found on your website, as well as be present across your digital footprint -- in social media, Google Business Page, directories, review sites, and more. Let's make you a match to your ideal clients' searches!
Get a current audit of your website and search visibility. Fill out the Contact Form and include your URL to get started.
"Working with Wendy has helped me see my thoughts in new ways so that things I thought were obstacles, I don’t even know why they used to be a problem."
"Only 3 months of having personal/business coaching meetings with Wendy, and I have already shared my ideas, hosted my first business retreat for business owners, and now on to my first TEDx talk!
I don't take it lightly when I say investing in my business and myself with Wendy is one of the BEST investments I have ever made!
Ana Naranjo, Creativity Whisperer
"10 Stars! …EXCEEDED my expectations. That small project led to several other projects and the start of what I hope to be a long partnership… honest, kind, always overcommunicates (in the best way possible), delivers high-quality work, and is truly a partner to my business."
Sarah Johnston, Briefcase Coach
"As a small business owner you get caught up in the daily whirlwind of running your business. Things like marketing easily fall off the wayside. And presenting a polished brand (both physically and digitally) without breaking the bank is equally challenging. Wendy and her team at Beacon Creative Lab are absolutely the solution! We hired them for a website refresh and couldn't be more thrilled with the finished product!"
Austin Herbert, Miller Lending
Hello, friend
Hi! I'm Wendy and I'm so glad you're here! Many years ago I realized that what matters most to me is helping people find and live in ways that enable their own light to shine. Marketing became my vehicle for serving people's passion, while coaching fuels their clarity and action.
Today, nearly 40 years into my career, I delight in the way our company blends coaching, teaching, and marketing to help passionate business owners shine brightly.
Our passion is to serve -- and we'd love to bring that joy and love of service to you!
- Ever feel like you’re holding back from what you’re truly meant to do?
- Do you have a vision for your business, but struggle to maintain momentum?
- Has the thrill of leadership become dwarfed by the overwhelm of ALL. THOSE. HATS. you're wearing?
Personal "Insight" Coaching
Clarity • Confidence • Action
If that's where you are, I promise it doesn't have to stay that way. I love helping people rise above the chaos, find clarity and confidence, and enjoy being in action.
In fun, focused, individual or group conversations, we cut through the voices in your head, tap into purpose, trade problems for opportunities, and realize your vision.
Discover our Small Business Owners' Growth Meetups
In 2023 we launched a free, local meetup designed to provide a supportive, action-oriented opportunity to help small business owners avoid bumps in the road and accelerate their success through:
- peer-to-peer mentoring
- creative brainstorming in a mastermind-style format
- supportive accountability
- productive networking between owners
Sponsored by Beacon Creative Lab, we now offer a twice-a-month Owner's Forum, workshops, zoom events in addition to the flagship Meetup. Join one of our group's online communties to connect further:
#writeme
Want more info?
Contact Us
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